You’ve got a discovery call booked with a marketing agency—you probably already know what questions you want to ask, but what should you be prepared to answer? Here are the six questions we always ask (though the phrasing might vary).

I grew up in ‘70s and ‘80s, which is a shorthand way of saying I watched a lot of TV as a kid. Some of it was formative, most of it wasn’t. I can’t pinpoint any wisdom Fantasy Island or the Dukes of Hazzard imparted on me, but there’s no question that Sesame Street burned important lessons into my young, cereal-fueled brain.

During Women’s History Month, we’ve been inspired by stories of strength, resilience, and innovation from the women of Ukraine to the women of STEM celebrated at the Smithsonian’s #IfThenSheCan – The Exhibit. Reflecting on the advice we’ve received through the years we decided to share some of our experiences and advice in support of other women who dream of becoming entrepreneurs and business leaders.

I’ve been doing a lot of client brand work lately, and while much of the focus has been on articulating the organization’s externally facing mission, vision, and customer value proposition, the idea of an employee value proposition (EVP) has been coming up a lot more.

What do American Airlines, NASCAR, and Kohler have in common? They all partner with the federal government to support missions that are bigger than their companies’ bottom lines.