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What is Rainbow-Washing?

It sounds cute, but it’s anything but. Rainbow-washing is a form of performative activism that is designed to pander to the LGBTQ+ audience and allies, while not actually engaging in meaningful dialogue and in some cases, even hiding harmful behavior.

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LMD Web Team LMD Web Team

The Do’s & Don’ts of Marketing to the Transgender Audience

Did you know that approximately 1 million people in the United States identify as transgender? “Approximately” is an important qualifier: the population size of transgender people is not well known, at least in part because the U.S. Census does not include data on gender identity.

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LMD Web Team LMD Web Team

4 Tips From Journalism We Can Use in Change Management

Everything I learned about change management, I learned in journalism school. You may be asking yourself what writing and editing have to do with change management—and I admit, I didn’t necessarily think change management was in my future when I took Magazine Editing 101 as a journalism student nearly two decades ago.

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LMD Web Team LMD Web Team

Engaging Youth in Cause-Based Marketing

Youth activism has always been a driving force for change. Recognizing this passion, many cause-based organizations want to harness the insights and opinions of young people and give them the tools to promote their cause.

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What Will You Do When Cookies Crumble?

Over the past few years, advertisers have become used to having access to user data to easily target nearly any audience segment online based on their specific behaviors and interests—all with just a few clicks. But a study by Pew Research Center found that 81% of people feel the potential risks of the data collection that powers these advertising capabilities outweigh the benefits.

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