Old is in, new is out: it’s a trend becoming increasingly common on social media, with celebrities posting photos from vintage film cameras, large corporations investing in campaigns shot on 8mm film, and the Academy Awards honoring films like Oppenheimer shot entirely on Kodak film for 70mm IMAX.

Videos do not have an infinite shelf life. Eventually, the information and style of the video will expire or become outdated. But you don’t necessarily have to start over again from scratch—you can repurpose existing creative assets to create a new video that’s fresh, current, and inspiring. How? Just follow these three steps.