Blog

Expertise from LMD communications gurus to help you market smarter.

What Your Organization Can Learn from Sesame Street

I grew up in ‘70s and ‘80s, which is a shorthand way of saying I watched a lot of TV as a kid. Some of it was formative, most of it wasn’t. I can’t pinpoint any wisdom Fantasy Island or the Dukes of Hazzard imparted on me, but there’s no... Read more →

Taking Care of Your Employees’ Mental Health Year-Round

May is Mental Health Awareness Month, and while it’s easy for companies to get swept up in the hype surrounding a nationwide conversation about the importance of mental health, the real value is found in the companies that promote mental health in their daily operations year-round. As an advocate of... Read more →

How To Elevate Your Brand In The Digital Space

The digital space is rapidly changing as consumers are driven to consume and engage with product brands. This has led companies to rethink their marketing strategy to optimize their presence across a variety of online platforms. In 2020 alone, marketers spent an average of 51% of their marketing budgets in... Read more →

Celebrating Asian American and Pacific Islander Heritage Month (or Asian, Pacific Islander, Desi American Heritage Month; or Asian Heritage Month; or Asian Diaspora Heritage Month)

Justin Timberlake's “It’s gonna be me,” meme , Star Wars Day, Mother’s Day–there is a lot to celebrate in May. But as an Indian woman, to me May also means it’s Asian American and Pacific Islander Heritage (AAPI) Month. You might hear different names for this month. To accurately reflect... Read more →

FOCUS! FOCUS! FOCUS! How to Keep Your Strategic Planning Meetings on Track

When it comes to strategic planning meetings, it can be hard to keep your team focused. A lot of decisions need to be made in a short amount of time, and even with a meeting agenda, things can still get derailed. How can we help ourselves, or lead our group,... Read more →

The Language of Inclusivity

You’ve probably heard or maybe even used the phrase “No comments from the peanut gallery!” It means that the speaker doesn’t want to hear petty criticisms from the audience. Or how about describing someone who’s a little arrogant or full of themselves as “uppity”? Perhaps you’ve heard a lawmaker say... Read more →

How to Write for Social Media

At LMD, we get a lot of questions about drafting social media posts. Unlike the formality of a newsletter, video, or website, often the simpler a post the better. Rather than thinking of social media posts as a full content piece, think of them as an advertisement or taste of... Read more →

Setting Mental Health Boundaries in the Age of Remote Work

If you are a serial binge-watcher like me, you may have heard about Apple TV+’s new series “Severance,” a futuristic series that focuses on the struggles of work/life balance. The show’s main characters sign up for a medical procedure to allow them to literally separate work from their home lives... Read more →

The Courage to Act – Reflections from Two Successful Women Entrepreneurs

During Women’s History Month, we’ve been inspired by stories of strength, resilience, and innovation from the women of Ukraine to the women of STEM celebrated at the Smithsonian’s #IfThenSheCan – The Exhibit . Reflecting on the advice we’ve received through the years we decided to share some of our experiences... Read more →

Between Remote Work and the “Great Resignation,” Employee Value Propositions Have Never Been More Important

I’ve been doing a lot of client brand work lately, and while much of the focus has been on articulating the organization’s externally facing mission, vision, and customer value proposition, the idea of an employee value proposition (EVP) has been coming up a lot more. It’s no wonder: in the... Read more →

7 Simple Ingredients for Viral Success

I started playing Wordle 30 days ago, and it has renewed my faith in humanity. Each day, Wordle gives the world a 5-letter word. It’s a secret code that players share and also protect so as not to spoil the fun for others. Wordle demonstrates the power of simplicity and... Read more →

Busy One-Pagers vs. Cleanly Designed Infographics?

Have you ever seen an infographic with far too much information packed in to be readable or useable? When it comes to creating content for your organization, the difference between a busy one-pager , and a cleanly designed infographic is vital. What is a "Busy One-pager"? The Urban Dictionary says... Read more →