Blog

Expertise from LMD communications gurus to help you market smarter.

True Konfessions with Kristen: The Mysterious Millennial Mind

Dear Kristen, We’re in a vertical with a core customer base that’s typically in the 50+ age range. From reviewing our customer data, we know that there are Millennials who currently use our products and are pretty confident that there’s the potential for growth in this market. The problem is,... Read more →

Why You Need Video and How to Get Started

WHY YOU NEED A VIDEO YouTube has 1 billion active users each month. Let’s pause for a minute to let that sink in: 1 BILLION ACTIVE USERS. EACH. MONTH. Video is the easiest--and by far, the most engaging--way to communicate with your audience, to the degree that it’s become essential... Read more →

True Konfessions with Kristen: Google Analytics

Dear Kristen, Our company’s CEO has caught the “big data” bug—and is bugging me, the marketing manager, to get insights from Google Analytics about our website and tell him how we should adjust our marketing strategy based on our website traffic. My confession is that every time I view our... Read more →

The One Thing Higher Education Can Do to Modernize

LMD’s research for higher education clients tells us adult learners value hybrid learning options. They’re burned out from the “page turning” e-learning programs they started using in the late 1990s and know that, in the digital information age, basic knowledge is easy to obtain from Google, TED talks, YouTube, and... Read more →

TO BE or NOT TO BE Trusted By Millennials?

Millennials trust content over any other type of information–but only certain types of content. Keep these tips in mind when developing content to engage and endear this generation to your brand.

Engaging Millennials is Easier Than You May Think

Millennials are 80 million strong, and they hold $200 billion in annual spending power. Businesses and marketers are wrestling with how to engage this generation and convert them to customers. The key to the millennial kingdom is content. Globally, adults ages 18-34 spend 25 billion hours per month consuming content... Read more →

Spreading Holiday Cheer

Charity begins at home. This year LMD donated bagged lunches and socks to the Elizabeth House to bring a little cheer and warmth to our neighbors who need it most. Warm wishes for a peaceful holiday and a prosperous 2017! Watch how LMD gave back:

Six Ways to Use Marketing Automation

Marketing automation is a digital marketing buzzword thrown into conversations and pitches as often as our favorite acronyms like “KPI” and “CPC.” And rightly so—marketing automation can bring tremendous success to businesses of any size in virtually any industry. So what is marketing automation? Marketing automation can be thought of... Read more →

Taking a Stand at LMD

LMD has taken on the standing desk challenge! We have a few pioneers who were standing long before these desks were purchased and started this movement. Now the rest of LMD’s staff is joining the stand-up craze. So what’s all the hype with standing desks? For starters, you’ll be able... Read more →

Why Can't IBU?

Stillwater Artisanal, Why Can’t IBU (5.7%) Some serious mixed feelings on this hoppy ale. The men seemed to favor the hoppy “Belgiumy” taste, whereas the women just couldn’t get past the ROUGH aftertaste. The one thing we could all agree on was the trippy packaging ala Magic Eye, the book... Read more →

Winter [Beer] Is Coming

Saranac, Caramel Porter (5.4%) Turns out this wintery porter is very popular at LMD. Favored by Dianne and Nic, this dark beer definitely lived up to it’s name by smelling exactly like caramel. There seemed to be no aftertaste and was very smooth. Jason on the other hand was #notimpressed... Read more →

LMD Hires Two New Team Members

LMD is excited to welcome the two newest members of our staff, Jason Lancaster and Joanna Martinez.