As marketers, it's our responsibility to form a deep understanding of the products and services we promote. It's this understanding that (in theory) helps us create more compelling ways to appeal to customers and help them make informed buying decisions.

Language, like all natural things, is ever evolving. The way we speak and write today differs vastly from how people strung words together even a few short generations ago. “Four score” becomes “80,” trendy sayings displace dated idioms. Keystrokes supplant cursive. New replaces old.

How can you avoid this problem? By thinking of your website as an employee vs. a piece of office furniture. Just like your employees, your website should add value to your business. But to get the best work from your employees, you need to treat them right.

If you’re launching a new product, revamping your recruitment process, or planning a new ad campaign, any good agency will tell you: first, do your research.

You may have heard of Jolabokaflod (pronounced yola-boka-flowed), the Icelandic “Yule book flood” where friends and family give each other books on Christmas Eve, then spend the evening sipping cocoa and reading.

The LMD team had a great time at our team-building event on Thursday, November 11, 2021, at Honey’s Harvest Farm.

Everything I learned about change management, I learned in journalism school. You may be asking yourself what writing and editing have to do with change management—and I admit, I didn’t necessarily think change management was in my future when I took Magazine Editing 101 as a journalism student nearly two decades ago.

Thanks to social media, our collective lexicon is evolving at the speed of light. The best example of this is the pandemic meme.

f you’re active on social media, you’ve probably seen the “red flag” meme that’s been going around recently—the one with all of those red flag emojis.

Youth activism has always been a driving force for change. Recognizing this passion, many cause-based organizations want to harness the insights and opinions of young people and give them the tools to promote their cause.

Let’s face it: communications work and crisis management (unfortunately) go hand-in-hand. Whether the crisis is as small as a glitch in the server of a small business, or as big as Southwest Airlines canceling over 2,000 flights in 3 days, at some point in your career, you’ll have to deal with a crisis.

The hiring process doesn’t have to be painful. By being attentive, intentional, and personal, you can find candidates who will not only excel in their new position but also mesh perfectly with your team.

COVID changed the way we interact with each other—and it also changed the way we consume media.

On July 26, 1990, the Americans with Disabilities Act (ADA) was signed into law to protect people with disabilities from employment discrimination and improve their access to services, goods, and communications. In honor of the anniversary of this important law, we recognize July 26 as National Disability Independence Day (#NationalDisabilityIndependenceDay).

Did you know the human eye is trained to see motion over stillness? Glance around the room—you’ll probably find that your eyes are drawn to the flicker of your lights or the spinning of your ceiling fan. 

We're now living in the experience economy, where a customer's memorable experience becomes the product. But if experience = the product, then what creates the experience?

Videos do not have an infinite shelf life. Eventually, the information and style of the video will expire or become outdated. But you don’t necessarily have to start over again from scratch—you can repurpose existing creative assets to create a new video that’s fresh, current, and inspiring. How? Just follow these three steps. 

Over the past few years, advertisers have become used to having access to user data to easily target nearly any audience segment online based on their specific behaviors and interests—all with just a few clicks. But a study by Pew Research Center found that 81% of people feel the potential risks of the data collection that powers these advertising capabilities outweigh the benefits.

What do American Airlines, NASCAR, and Kohler have in common? They all partner with the federal government to support missions that are bigger than their companies’ bottom lines.