Blog

Expertise from LMD communications gurus to help you market smarter.

Fenty Beauty: A Star-Power Marketing Case Study

Companies frequently spend millions on advertising when launching a new product to create awareness and spark sales. Strategies range from paid social media campaigns, out-of-home advertising, and even pop-up shops where consumers can immerse themselves in the brand—and buy the product—in their favorite store. But what if you could use... Read more →

Writing for Impact: Three Concepts You’ll See this Sunday

Over the past two decades, Superbowl ads have evolved from generic product shots to two-minute stories that have altered our lexicon (think “Where’s the beef?” and “Whassup!” ), warmed our hearts (the Budweiser Clydesdales * and Chrysler’s “Halftime in America” ), and fundamentally changed the way ads are created (remember... Read more →

Essay Writing for Non-Writers

It's the eighth grade and your book report on Of Mice and Men is due tomorrow. Are you ready to write 5 paragraphs on Lenny and his rabbits? Just kidding–but honestly, a majority of us bid adieu to essay writing in college. If your degree is in STEM, you may... Read more →

9 Reasons to Stick to Your Exercise Resolution

Here we are again, on the verge of that annual tradition—“The Resolution.” Every year millions of us pledge on New Year’s Eve to workout and get healthier in the new year. It remains an inspiring promise to yourself if you can stick with it, and it does have very rewarding... Read more →

United State of Advertising 2019

Listen to DJ Earworm's 2019 Mashup As DJ Earworm puts the finishing touches on his mash-up of this year’s biggest hits, it seems like just yesterday that I jotted down the 7 things LMD’s creative team was going to focus on in 2019 . So, here we are…how did we... Read more →

Gen Z, Can We Talk?

One of my greatest fears is that I will get stuck in an era–that I won’t keep pace with the vernacular of the time. Therefore, keeping up with the latest Gen Z lingo is an important pastime for me. You’ve probably noticed each generation has adopted unique expressions and language... Read more →

3 Ways to Use Design to Change Behavior

LMD is currently working with Prince George’s County Department of the Environment on a long-term beautification initiative to help keep the County clean, green, and litter-free. One of the project’s objectives is to raise awareness among County residents about how litter impacts their communities and the world overall. Since we... Read more →

Hold That Thought! 4 Great Reasons and Tips for Taking Notes

From diaries to ledgers, we love to document our thoughts and experiences. At work, its particularly important to keep a written record with notetaking. Why? Notetaking turns you into an active listener. When you take notes, you’re simultaneously paying attention to and engaging with the information being conveyed because you’re... Read more →

What the Chicken Sandwich Wars Can Tell Us About Viral Marketing

By now, you’ve probably heard about the “ chicken sandwich war ” that hit the fast-food industry earlier this year. You might even have an opinion on which fast-food purveyor has the best sandwich—Popeyes, Chick-Fil-A, McDonald’s or Wendy’s—and gave your two cents on social media. But who fired the opening... Read more →

Shooting the Coast Guard in Clearwater, Florida

LMD and DC Visionaries went to Clearwater Florida for a 10 day shoot capturing all new footage for Coast Guard's Aviation rates and to interview a Coastie about her career. Watch our behind the scenes video from the shoot.

Creating Change with the Fogg Behavioral Model

As a change agency, our clients come to us looking to make a change, whether it’s strengthening their brand or launching a new initiative. In a perfect world, they’d like to see those changes manifest themselves right away. Unfortunately, there isn't a quick-fix advertising trick that can instantly change the... Read more →

Advertising Week Wrap-up: What we will see in 2020

During the month of September, I had the opportunity to attend Ad Week in New York on behalf of LMD. Speakers at the cutting edge of marketing innovation talked about various trends that we can expect to see in 2020—and how marketers can stay ahead of the curve and begin... Read more →