Blog

Expertise from LMD communications gurus to help you market smarter.

Back to School: Why Teachers Are Expert Rhetoricians

Speak to any teacher in your life and you’ll hear lots of stories. Teachers are excellent storytellers and usually have some excellent stories to tell: some cringey, some inspirational, some that are kind of terrible. Many of the best teachers, without realizing it, are also expert rhetoricians–people who have mastered the art of persuasion. As a former professor myself, I can tell you that perhaps the two skills teachers have mastered above all others are the abilities to build investment and to effortlessly project authenticity.

The Ego-driven vs. Change-driven Rebrand

Elon Musk’s recent rebrand Twitter to X has many branding and marketing experts weighing in on the impact of the decision. It is a very timely and real case study on branding. On the surface, it seems like an ego-driven branding decision.

Looking Back (and Forward) at Women in Business

For more than 40 years, LMD has been a women-owned and -operated business–but women weren’t always afforded the funding and ownership capabilities they are today. Although women have owned and operated businesses for centuries, the funding, support, and legal rights they have today are relatively new. Take a look at... Read more →

LMD Agency Ranked 5th Largest Advertising Agency in Greater Washington by Washington Business Journal

Laurel, MD – The Washington Business Journal recently ranked LMD Agency #5 on their list of Largest Advertising Agencies in Greater Washington, based on the company’s 2022 revenue and reflecting its tremendous growth in the federal marketing and advertising space. In business since 1976, LMD has distinguished itself as a... Read more →

Content Creators: Will AI Replace Your Job?

There’s been a lot of talk lately about artificial intelligence (AI). With the rise of ChatGPT and OpenAI, we have officially crossed into the era of consulting eerily human-like robots for recommendations, advice, and even content creation. Understandably, there’s concern among scientists, technologists, and even philosophers and ethicists about the... Read more →

The Rainbow Needs You

Marketing during Pride Month used to be something expected that companies did in June. You’d change your logo to rainbow. You’d release a rainbow product. You’d make inclusive posts on social media. You’d announce inclusive policies for your company. But, things have changed in the past six years. Now, showing... Read more →

Being Creative with Creatives

Have you ever noticed how nice the life of a marketing and communications person is in the movies? Any time I see a writer in the movies, they’re usually working from an all-windowed office in a palatial country home. They have all the time in the world and often, as... Read more →

5 Simple SEO Tips to Grow Your Web Traffic

Have you ever wondered why some blogs and articles are at the top of Google’s search page, and others don’t show up until page seven? This doesn’t happen by accident. The brands ranking at the top engage in a practice you may have heard of, called SEO. In this article,... Read more →

LMD and Partners Celebrate 2023 Platinum Hermes Creative Award Winning Campaign

Laurel, MD – LMD is proud to join our U.S. Cybersecurity and Infrastructure Security Agency (CISA) client team and ICF Next and CACI partners, in celebrating international recognition for our collaboration on the award-winning marketing campaign for the 2022 President’s Cup competition. The CISA President’s Cup Cybersecurity Competition IV was... Read more →

It's Nothing Personal, ChatGPT. You Just Don't Get My Leadership POV!

Leadership is not for the faint of heart. It takes patience, courage, resilience and sacrifice. Many leaders have influenced my own leadership philosophy. In fact, there are too many to name, but with the help of artificial intelligence, I have highlighted “the top 10 leadership practices in modern history” I... Read more →

The Honor of Supporting Our Military

As we begin National Military Appreciation Month, watching a parade—although an important tradition—doesn’t feel like enough. What’s a truly valuable way of reciprocating to those who give so much? I recently watched a segment on CBS Mornings featuring a marine veteran, Jessica Rambo (yes, Rambo), who is helping others heal... Read more →

Celebrating Diversity Month With LMD

Everyone has intersectionalities. If that’s the first time you have heard that word, that’s okay. Intersectionality is the acknowledgment that everyone has their own experiences of discrimination and oppression and we must consider everything and anything that can marginalize people–gender, race, class, sexual orientation, physical ability, etc. Everyone’s intersectionalities are... Read more →