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Morgan Herbst

Account Manager & Content Specialist

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As Content Specialist, Morgan supports LMD's accounts with her research, writing, and organizational planning skills. Her writing experience extends to editorial, social media, and thought leadership planning and training. Morgan also leads LMD's accounts with Prince George's County.

Morgan has a B.S. in Marketing from the University of Maryland Smith School of Business and a B.A. in English Language and Literature from the University of Maryland.

Recent Posts

6 Questions to Expect on a Marketing Agency Discovery Call

6 Questions to Expect on a Marketing Agency Discovery Call

You’ve got a discovery call booked with a marketing agency—you probably already know what questions you want to ask, but what should you be prepared to answer? Here are the...
10 Ways to Make Your Social Media Shine: A Guide for Government Agencies

10 Ways to Make Your Social Media Shine: A Guide for Government Agencies

Social media has been around for more than 25 years. However, we’re still learning the best ways to use it to engage audiences—not only because the tools are constantly evolving,...
Making a Meeting Agenda (the LMD way)

Making a Meeting Agenda (the LMD way)

We have all been in a meeting that went off the rails–we go off-topic, forget a topic, or frantically search through emails to find documents and last week’s discussions. We...
What Is Rainbow-Washing?

What Is Rainbow-Washing?

It sounds cute, but it’s anything but. Rainbow-washing is a form of performative activism that is designed to pander to the LGBTQ+ audience and allies, while not actually engaging in...
How to Write for Social Media

How to Write for Social Media

At LMD, we get a lot of questions about drafting social media posts. Unlike the formality of a newsletter, video, or website, often the simpler a post the better. Rather...
The 10 Best Places for (Free!) Market Research

The 10 Best Places for (Free!) Market Research

If you’re launching a new product, revamping your recruitment process, or planning a new ad campaign, any good agency will tell you: first, do your research. Launching a new strategy...

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