The Secret Powers of Infographics
In an age when brands need to constantly develop new and exciting content to keep their audiences engaged, we’ve found that one of the most under-used (and under-celebrated) types of content is the infographic. The benefit of sharing information and data through eye-catching visual storytelling is a fun and refreshing departure from ho-hum narrative content - plus, infographics can be incredibly valuable when it comes to helping your content "stick" with audiences.
INDEED, INFOGRAPHICS HAVE MANY SUPER POWERS. HERE ARE JUST A FEW!
Sources:
“12 Infographic Tips That You Wish You Knew Years Ago.” Neil Patel, 25 June 2018, neilpatel.com/blog/12-infographic-tips/.
“32 Stats & Facts That Prove Infographics Aren't Dead.” Lucidpress Blog, www.lucidpress.com/blog/32-infographic-stats-facts.
“Photos as Web Content.” Nielsen Norman Group, www.nngroup.com/articles/photos-as-web-content/.
“The Top 9 Types of Infographic Templates and When to Use Them.” Venngage, 2 Aug. 2018, venngage.com/blog/9-types-of-infographic-template/.
Thompson, Clive. “The Surprising History of the Infographic.” Smithsonian.com, Smithsonian Institution, 1 July 2016, www.smithsonianmag.com/history/surprising-history-infographic-180959563/.
Trafton, Anne. “In the Blink of an Eye.” MIT News, 16 Jan. 2014, news.mit.edu/2014/in-the-blink-of-an-eye-0116.