In an age when brands need to constantly develop new and exciting content to keep their audiences engaged, we’ve found that one of the most under-used (and under-celebrated) types of content is the infographic. The benefit of sharing information and data through eye-catching visual storytelling is a fun and refreshing departure from ho-hum narrative content - plus, infographics can be incredibly valuable when it comes to helping your content "stick" with audiences.
INDEED, INFOGRAPHICS HAVE MANY SUPER POWERS. HERE ARE JUST A FEW!
Sources:
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“12 Infographic Tips That You Wish You Knew Years Ago.” Neil Patel, 25 June 2018, neilpatel.com/blog/12-infographic-tips/.
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“32 Stats & Facts That Prove Infographics Aren't Dead.” Lucidpress Blog, www.lucidpress.com/blog/32-infographic-stats-facts.
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“Photos as Web Content.” Nielsen Norman Group, www.nngroup.com/articles/photos-as-web-content/.
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“The Top 9 Types of Infographic Templates and When to Use Them.” Venngage, 2 Aug. 2018, venngage.com/blog/9-types-of-infographic-template/.
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Thompson, Clive. “The Surprising History of the Infographic.” Smithsonian.com, Smithsonian Institution, 1 July 2016, www.smithsonianmag.com/history/surprising-history-infographic-180959563/.
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Trafton, Anne. “In the Blink of an Eye.” MIT News, 16 Jan. 2014, news.mit.edu/2014/in-the-blink-of-an-eye-0116.