Blog

Expertise from LMD communications gurus to help you market smarter.

5 Reasons to Embrace All-in-one Platforms for Website Redesigns

Are you a business owner, a marketing communications professional, or an entrepreneur looking for a new online presence? Maybe you need a digital brand refresh, an integrated email marketing campaign, or an easy-to-manage online store. You don’t need a big budget to purchase an enterprise-level website solution from a web... Read more →

How to Make Data Insightful, Interesting, and Even Fun

It’s a common issue in most industries—you’ve collected a ton of data, but the idea of analyzing and presenting it all is overwhelming. Without the luxury of time, resources, and tools, valuable data sits untouched and insights go unrecorded. That’s where data visualization comes in. Data visualization is the presentation... Read more →

Make it Fun

When you think of government campaigns, typically the word “fun” isn’t the first adjective that comes to mind. At LMD, we’ve worked with many local, state, and federal government clients to educate the public, often on some pretty tough and not exactly fun-filled topics, like littering, human trafficking, sexually transmitted... Read more →

3 Pitfalls to Avoid for a Better Marketing Plan

Executing your marketing plan is all fun and games until your media budget gets hurt. That’s the saying, right? Either way, a data-driven and actionable marketing plan is often a test of whether your organization can actually “walk the walk” or simply “talk the talk” when it comes to marketing... Read more →

How to Design an Environmentally Friendly Environmental Campaign

At LMD, environmental communication is one of our core competencies—and one of our core values. Our work with the Environmental Protection Agency (EPA), the Chesapeake Bay Program, Clean Water Howard, Prince George’s County Department of the Environment, and many other organizations has inspired us to do our part to keep... Read more →

Outcomes, Metrics, and KPIs…Oh My! The Secrets of Measuring Marketing Success

Understanding how well your marketing efforts are doing is vital for identifying areas for improvement, allocating resources, and showing progress against strategic goals. But knowing what and how to measure your performance can be overwhelming. It’s easy to get lost in the data and quickly lose sight of what you... Read more →

Women in Business: Stuck in the Middle

March is Women’s History Month. It’s the perfect time to reflect on the contributions of all of the working women in our lives. In my family, I represent the fourth generation of women who have worked outside of home. My maternal great-grandmother worked for the War Department, the Pentagon, and... Read more →

Environmental Behavior Change Campaign Recognized by Baltimore AAF

Our integrated marketing and advertising campaign for Prince George’s County’s (MD) Beautification Initiative was recognized at the 2021 Baltimore American Advertising Federation American Advertising Awards (ADDY) virtual ceremony. The campaign won a silver award in the cross-platform category as well as a prestigious Judge’s Choice award. The American Advertising Federation... Read more →

Employee Appreciation Day: What Your Team Really Really Wants

Employee Appreciation Day is the first Friday in March, and this year more than ever, LMD believes it’s important to recognize this day. Our team has done an incredible job balancing ever-changing pandemic life with ever-changing workloads, staying flexible and positive as we navigate this new paradigm, and going above... Read more →

We the Customer: Why Federal Government CX is so Important and How to Make it Happen

Customer experience (CX) isn’t a new concept. Companies like Target, Zappos, Wegmans, and Trader Joe’s are known for putting customers at the center of their business models. Great CX is an inherent part of their culture that impacts everything from operations to human resources to marketing and beyond. What is... Read more →

Lift Every Voice: Diversity & Inclusion in Market Research

Diversity comes in many forms—gender, race, ethnicity, religion, sexual orientation, age, culture, socioeconomic background, to name a few. All of these variables influence and contribute to how each of us uniquely experience the world. Within these unique experiences exists a wealth of useful, even eye-opening information that can strengthen brands,... Read more →

Black History Month: Redesigning the $20

February is Black History Month—a time to reflect and celebrate Black American’s contributions to our nation’s history and our accomplishments. I can’t think of a better role model to celebrate than Harriet Tubman, who is soon to be the new face of the $20 bill. I know what you’re thinking:... Read more →