Blog

Expertise from LMD communications gurus to help you market smarter.

LMD Announces New Leadership

LMD, one of the region's top marketing and advertising agencies, announced today that Karen Killian has been elected President, succeeding Founder & CEO Sarah Pugh. Scott Van Der Meid has been named Executive Vice President. Killian, who joined LMD in 2000, leads the marketing and branding efforts for regional and... Read more →

How Much Should You Budget for Marketing in the New Year?

When it comes to marketing budgets and Christmas sweaters, one size does not fit all. Aligning Your Budget to Your Strategy Your marketing budget is an investment in your business. How much you invest will also depend on your strategic goals. Are you operating in a run and maintain mode,... Read more →

Twelve Ways to Avoid Holiday Chaos

Our daily duties of excelling in full-time careers, compassionately parenting, being a loving spouse, and maintaining who we are as individuals are not enough during the holidays. We are also expected to be Santa's helpers, decorate the home, attend holiday parties of all sorts, volunteer and be cheerful to everyone... Read more →

Get More Candy with Your Website This Halloween

It's that time of year again for costumes, candy, and cool autumn air. Halloween is upon us. Thoughts of how to disguise myself and my children got me thinking of the getups I donned as a child when I hit the town for a night of chocolate hoarding. It helped... Read more →

Five Tips from a Millennial: How to Advertise to Us

For agencies and in-house marketing teams, our excursion into the age of small screens, short attention spans, and information at our fingertips finds us asking an increasingly daunting question: "How do we advertise to millennials?" The honest answer? DON'T. The 75 million of us 18- to 34-year-olds grew up during... Read more →

How to Avoid the Most Common Blind Spot among Senior Leaders

As organizational structures become more complex, decentralized, and global, leadership skills need to evolve. In my work as a leadership coach over the past two decades one blind spot seems to be most prevalent for senior leaders trying to transition to the next level — lack of focus on peer-to-peer... Read more →

Big Data and Social and Online, Oh My!

LMD's Take on the Top Three Market Research Trends in the Digital Age Market research has changed significantly from just five years ago. The market research industry is constantly evolving to keep up with new technologies and platforms that streamline processes. It's now easier than ever to conduct market research... Read more →

This Font Will Save the World!

Well, not really but it will save a lot of toner and in a way isn't that just as good? Grey London is the marketing firm behind the above font. They approached this task the same way they approach every project, with a question, "How can this project create social... Read more →

Driving Change When the Hammer Won't Work

Alternate change management approaches for G2C (government to citizen) communications Abraham Maslow said, "If the only tool we have is a hammer, every problem looks like a nail." Today, many government agencies' missions rely heavily on changing citizens' behavior. Behavior change is both an art and science. Driving change via... Read more →