The University of Maryland
Bringing World-class Talent to College Park
The University of Maryland is a renowned public research university with a wide range of academic programs and is known for its innovation, strong faculty, and diverse student body. The university is a hub for cutting-edge research, education, and community engagement.
Learn more about our University of Maryland Clients:
Bringing the best and brightest to the University of Maryland's Smith School of Business Master’s programs.
Building brand credibility and a strong pipeline of qualified leads for the University of Maryland’s Office of Advanced Engineering Education.
Designing a modern, attractive, and informative website for the University of Maryland’s Graduate School.
Recruiting the Next Generation of Business Leaders
The Robert H. Smith School of Business partnered with LMD to elevate its brand and position itself among the nation’s most competitive and elite business schools. The primary goal was to increase its visibility in the marketplace and attract the best and brightest students for its graduate MBA and MS programs.
Recruiting the Next Generation of Business Leaders
For over a decade, LMD increased awareness of and applications to the University of Maryland's Smith School of Business through targeted marketing strategies. Extensive research shaped campaigns to resonate with prospective students. Integrated efforts spanned digital, social, print, and out-of-home media, with dynamic landing pages and automation technology enhancing lead generation. Collaboration bridged marketing and recruitment functions, enabling personalized engagement and efficient lead prioritization.
LMD harnessed the university’s existing “Fearless Ideas” educational brand, fostering the “Lead Fearlessly” campaign. With the help of LMD’s evidence-based optimization, Smith was able to execute innovative marketing tactics, cultivating genuine connections and driving the school's reputation as a global business leader.
Office of Advanced Engineering Education (OAEE)
OAEE wanted to raise global awareness and generate a larger, more qualified pipeline of interested leads for 10 of its highly specialized graduate engineering programs.
Growing a Global Network of Fearless Innovators
LMD guided OAEE through a research-backed marketing strategy that maximized OAEE’s brand credibility, conversions, and engagement. By triangulating student, faculty, and market data, we crafted resonant campaigns tailored to diverse engineering programs. Key messages were distributed through trusted online channels and social media sites targeting industry professionals to reach qualified prospects. Immersive ad units and personalized InMail messages engaged OAEE’s audience. Landing pages aligned with university branding fostered conversion with compelling imagery. Leads seamlessly integrated with a marketing automation solution, facilitating recruiter follow-up.
The Graduate School at the University of Maryland
Captivating Tomorrow's Fearless Alumni
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