Blog

Expertise from LMD communications gurus to help you market smarter.

Case Study: Fenty Skin—the New Culture of Skincare

Rihanna—singer, songwriter, and fashion designer—launched Fenty Skin, a new skincare line designed to complement her blockbuster makeup line Fenty Beauty, on July 31, 2020. Deemed by Rihanna to be “skincare that works, that feels incredible, and that makes you feel good for using it,” it boldly ushers in a new... Read more →

This or That? An Easy Exercise To Help Decision Making

In March, like most businesses around the nation, LMD started working remotely. When schools went virtual, youth sports were canceled, and stores were closed, my family went from having no free time to having too much. And since we were spending all of our time at home, we decided to... Read more →

When Work is a Real Pain

My new reality started in March with COVID and the best intentions. I still went into the office and worked solo while all of my colleagues worked from home. By May—when proposal season kicked into high gear—my time in LMD’s office dwindled to once a week. As my work hours... Read more →

Battling Brain Fog? 5 Tips for Clearing Your Mind

Right now, everything seems to be mentally draining. Reality itself is just exhausting. So, if it feels like it takes gargantuan amounts of effort to just reply to emails and get things done, you’re not alone. I did a (very unscientific) poll via my Facebook page, and pretty much every... Read more →

If You See Something, Say Something® Awareness Day

Today, September 25, is national “If You See Something, Say Something®” Awareness Day. Awareness Day was created to highlight the importance of recognizing and reporting terrorism-related suspicious activity to local authorities to prevent terrorism-related incidents. LMD is proud to support Awareness Day by sharing just a few reasons why we... Read more →

BS at Work: Confirmation Bias

Seeing is believing. But what if what you are seeing (and hearing) and believing is not reality? Let’s all take a moment and reflect on our own confirmation bias — “a bias that results from the tendency to process and analyze information in such a way that it supports one’s... Read more →

The Spirit of South Africa in the Time of COVID

In March of this year, I returned to my home country of South African to attend my 40th high school reunion. It had been planned for months, and I was so excited to see old friends again. Then, COVID-19 hit, and I found myself traveling across the world during a... Read more →

Hosting a Successful Virtual Recruiting Event

Last week, Chris offered some advice for overcoming recruiting challenges during a pandemic, including engagement with potential recruits. In this blog, I’m following up with some specific tips to maximize your recruitment efforts through virtual events. For some of our clients, we’re trying to overcome the fact that nearly all... Read more →

Recruiting During a Pandemic

Meeting recruitment goals can be challenging in normal times, but COVID-19 has made it even more so. Finding opportunities to both meet new candidates and engage with them is tricky during a pandemic. With in-person meetings limited in capacity, events being canceled, and the fear of being in a small... Read more →

How Strong is Your Relationship?

Relationships. We’re constantly thinking about our personal relationships with our loved ones, friends, and neighbors. Haven’t we all taken quizzes to test if a relationship is strong or how well we really know someone? There are tons of articles on how to improve important relationships in your life. But do... Read more →

Virtual Team Building – Yes You Can! Case in Point: LMD’s Theme Song Activity

Companies are getting really creative with virtual team building. Companies are holding virtual happy hours, wine tastings, cooking classes, jeopardy games, and more to keep their organizational culture healthy while their employees are working from home. Most of the team building activities that you have led face-to-face in the past... Read more →

Think Beyond the Focus Group: Creative Ways to Conduct Qualitative Research

As a researcher, questions are constantly swirling around in my head. I’m a naturally inquisitive person, so I consider my relentless wondering about things to be an occupational hazard. Recently, I was interested to know how businesses in marketing, advertising, and adjacent industries are operating during the COVID-19 crisis: Are... Read more →