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Expertise from LMD communications gurus to help you market smarter.

Recycle or Rebrand? How to Determine Which Route to Take

Recycle or Rebrand? How to Determine Which Route to Take

It’s 2021. Collecting vinyl is as “in” as ever and your favorite show from years past just announced a reboot—but you’ve also grown tired of seeing every romantic comedy follow the same formula. Likewise, your company’s brand is tired and is in dire need of a refresh to better position... Read more →
Designer Secrets #1: Create A Visually Appealing Word Document In 5 Easy Steps

Designer Secrets #1: Create A Visually Appealing Word Document In 5 Easy Steps

You’ve spent hours selecting the perfect words to use for your report, presentation, or proposal. Why not take a couple of extra minutes to make it easier for your reader to digest visually? The steps below show you how to make your beautifully written words more interesting and easier to... Read more →
To Pivot is to Survive

To Pivot is to Survive

Before 2020, I had a love-hate relationship with the word “pivot.” I thought it was overused and sounded like consulting jargon. But now I have a newfound respect and admiration for the word because those who knew how to pivot over the last year are the survivors. A pivot is... Read more →
3 Things 2020 Changed for Good (In Advertising & Marketing)

3 Things 2020 Changed for Good (In Advertising & Marketing)

This past year was one for the books. Every country, industry, individual, and family experienced unexpected turmoil. On the other hand, most family dogs had their best year yet. I won’t go into the events of 2020, because I assume you were paying attention. If you weren’t, you must not... Read more →
Connecting the Dots Between a Career in Public Relations and Homeland Security 


Connecting the Dots Between a Career in Public Relations and Homeland Security 


When it comes to thinking about their future goals, most kids are told “the sky’s the limit” by their parents, family, and teachers. However, I was taught that because of the color of my skin, I needed to exceed the limit to stand out and be successful. This drive has... Read more →
Drupal 8 or Drupal 9: Which One and When?

Drupal 8 or Drupal 9: Which One and When?

Most Drupal users are still on Drupal 7, which will reach end-of-life in November 2022. The latest Drupal upgrades offer new experiences that allow content editors to create more dynamic content through the use of paragraphs and layouts. If you’re stuck on Drupal 7, you’re missing out on these features... Read more →
Three Key Principles of Inclusive Design

Three Key Principles of Inclusive Design

2020 has been a wake-up call. If we take nothing else from it, we’ve learned that our world is rapidly changing. Issues of race, diversity, and inclusion are among many important issues that have raised the public’s consciousness this year. Likewise, design does not and cannot remain static. As designers,... Read more →
Spread Gratitude

Spread Gratitude

Do current events have you feeling down? We’re constantly being barraged with news that isn’t positive, so it’s easy for us to focus on the negative, what we don’t have, the one negative comment we got versus the seven positive ones, and what’s wrong instead of what’s right in our... Read more →
How Do You Go From Artistic to Iconic?

How Do You Go From Artistic to Iconic?

From lines in a poem to the visuals of a painting to scenes in a film, impactful moments from art stir potent emotions within us, stimulate our senses, and embed themselves in our memories. These qualities separate the good from the great in art—and why artists strive to continually raise... Read more →
True Konfessions with Kristen: Myth vs. Reality: What You Can Really Expect from Creative Testing

True Konfessions with Kristen: Myth vs. Reality: What You Can Really Expect from Creative Testing

Dear Kristen, We’ve developed three creative concepts for an upcoming campaign to promote an existing product to a new target audience. I suggested to our leadership team that we test the concepts with the audience before we go to market, and they agreed, but I’m concerned about how they think... Read more →
You’ve Come a Long Way, Lady! Inspiring Facts about Female Entrepreneurship

You’ve Come a Long Way, Lady! Inspiring Facts about Female Entrepreneurship

Just 32 years ago, a woman could not get a business loan without a male co-signer. If that makes you cringe, it should. Since the 1988 passing of the Women’s Business Ownership Act (HR 5050), the United States’ landmark federal legislation allowing women to take out business loans without a... Read more →
BS at Work Smile Therapy: Free for All

BS at Work Smile Therapy: Free for All

As the song from the musical Annie goes, “You’re never fully dressed without a smile.” A smile should be part of your daily attire—and scientists agree: More smiling is what we all need right now. You may have heard that even if you force a smile when you’re down, it’s... Read more →

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