Blog

Expertise from LMD communications gurus to help you market smarter.

“So What?”: 3 Ways to Craft Better Marketing Messages

As marketers, it's our responsibility to form a deep understanding of the products and services we promote. It's this understanding that (in theory) helps us create more compelling ways to appeal to customers and help them make informed buying decisions. With great intentions and an analytical mindset, we spend hours... Read more →

LMD Joins MarCom Group

This transaction marks a major milestone in the strategic growth of LMD and MarCom Group and provides customers with innovative solutions and exceptional customer service that can be scaled to meet any need. Laurel, MD, Feb. 1, 2022—LMD, a full-service strategic communications firm, and MarCom Group, Inc., a full-service advertising... Read more →

Can We Have a Word?: Celebrating the Language of 2021

Language, like all natural things, is ever evolving. The way we speak and write today differs vastly from how people strung words together even a few short generations ago. “Four score” becomes “80,” trendy sayings displace dated idioms. Keystrokes supplant cursive. New replaces old. I came of age before the... Read more →

You Don’t Know Me Like That: Appealing to the Black Consumer Without Pandering

February is Black History Month, and with it comes the oversaturation of advertisements and campaigns centered on the “Black experience”—rather, what marketing agencies perceive to be the “Black experience.” According to a PRRI American Values Study , 75% percent of white Americans have social networks with absolutely no minority presence... Read more →

Treat Your Website Like an Employee—Not a Filing Cabinet

Clients come to us for website redesigns because their current site isn’t giving them the results they’re looking for. Usually, the biggest problem is the site’s content. This isn’t surprising. After all, content is how your prospects find you, because search engines love high-quality content. It’s also the most direct... Read more →

The 10 Best Places for (Free!) Market Research

If you’re launching a new product, revamping your recruitment process, or planning a new ad campaign, any good agency will tell you: first, do your research. Launching a new strategy without doing your research is like setting sail in new waters without a map–costly, lengthy, and probably pointless. You may... Read more →

Have Yourself a Merry Little Jolabokaflod

You may have heard of Jolabokaflod (pronounced yola-boka-flowed ), the Icelandic “Yule book flood” where friends and family give each other books on Christmas Eve, then spend the evening sipping cocoa and reading. Icelanders love books, and this tradition seems as satisfying to them as the commercial extravaganzas we see... Read more →

LMD Down on the Farm!

The LMD team had a great time at our team-building event on Thursday, November 11, 2021, at Honey’s Harvest Farm. Located in Lothian, MD, Honey’s Harvest Farm grows food and medicine using the principles of permaculture (a land management approach that works with the natural ecosystems, not against them) and... Read more →

4 Tips From Journalism We Can Use in Change Management

Everything I learned about change management, I learned in journalism school. You may be asking yourself what writing and editing have to do with change management—and I admit, I didn’t necessarily think change management was in my future when I took Magazine Editing 101 as a journalism student nearly two... Read more →

Should You Use Memes in Your Marketing?

Thanks to social media, our collective lexicon is evolving at the speed of light. The best example of this is the pandemic meme. You might be surprised at how many words start with “pan,” as Twitter, TikTok, and Instagram jokesters started substituting “pandemic” for a range of words . We... Read more →

Avoid Accessibility “Red Flags” When Communicating with Emojis

If you’re active on social media, you’ve probably seen the “red flag” meme that’s been going around recently—the one with all of those red flag emojis. The meme originally started with Black Twitter users sharing dating “red flags.” The long strings of red flag emojis then quickly spread across Twitter... Read more →

Engaging Youth in Cause-Based Marketing

Youth activism has always been a driving force for change. Recognizing this passion, many cause-based organizations want to harness the insights and opinions of young people and give them the tools to promote their cause. If your organization is looking to cultivate and encourage youth activists, here are five things... Read more →