Blog

Expertise from LMD communications gurus to help you market smarter.

LMD Adds the U.S. Department of Homeland Security Cybersecurity & Infrastructure Security Agency to Its Client List

Laurel, MD — LMD, a full-service communications firm, was awarded a Task Order for up to $22 million to provide strategic communications, legislative analysis, public and media relations, editorial, graphic design, and digital services to the Department of Homeland Security (DHS) Cybersecurity & Infrastructure Security Agency (CISA). This work will... Read more →

Crisis Management: Stay Ready So You Don’t Have to Get Ready

Let’s face it: communications work and crisis management (unfortunately) go hand-in-hand. Whether the crisis is as small as a glitch in the server of a small business, or as big as Southwest Airlines canceling over 2,000 flights in 3 days , at some point in your career, you’ll have to... Read more →

Look Beyond the Resume: How to Truly Connect with Job Candidates

Faced with a growing demand for new talent on our projects, LMD is experiencing a hiring surge. We recently posted several new positions on our website, LinkedIn, and Indeed—our usual recruitment methods. But as resumes came in and I began to screen candidates, I realized that the traditional process of... Read more →

Reality vs. Fantasy: How the Pandemic is Portrayed in Media and Advertising

COVID changed the way we interact with each other—and it also changed the way we consume media. As movie studios canceled productions and theaters closed their doors, streaming services became the medium of choice for the foreseeable future. I took in my fair share of streaming content during quarantine, and... Read more →

Why Silos are the Enemy of CX

We're now living in the "experience economy," where a customer's memorable experience becomes the product. But if experience = the product, then what creates the experience? Every customer touchpoint contributes to the customer experience (CX). As such, no one function in your organization owns CX. But if your operations, sales,... Read more →

New Faces on Board at LMD

LMD, a full-service communications firm, has welcomed eight new staff members to our strategy, account management, and creative teams. “With the addition of new, high-visibility accounts, it’s essential that we grow our capacity to support our clients’ initiatives,” said LMD’s President Karen Killian. “We’re confident that we have a strong... Read more →

Is It Time to Make Your Temporary Home Office Permanent?

At the beginning of the pandemic when everyone had to transition to work from home, I, like most other professionals, thought it was going to be short-lived and only temporary. I set up a folding table, put my laptop on it, and continued to work from home. A year and... Read more →

Give Your Videos A Glow Up!

Videos do not have an infinite shelf life. Eventually, the information and style of the video will expire or become outdated. But you don’t necessarily have to start over again from scratch—you can repurpose existing creative assets to create a new video that’s fresh, current, and inspiring. How? Just follow... Read more →

LMD Adds the U.S. Department of Energy Office of Energy Efficiency & Renewable Energy to Its Client List

Laurel, MD — LMD, a full-service communications firm, won a Task Order for up to five years and $21 million to provide strategic communications services to the U.S. Department of Energy’s Office of Energy Efficiency and Renewable Energy (EERE). The contract supports EERE’s communications efforts to promote and encourage adoption... Read more →

What Will You Do When Cookies Crumble?

Over the past few years, advertisers have become used to having access to user data to easily target nearly any audience segment online based on their specific behaviors and interests—all with just a few clicks. But a study by Pew Research Center found that 81% of people feel the potential... Read more →

Shaping Your Brand Identity With Logo Animation

Did you know the human eye is trained to see motion over stillness? Glance around the room—you’ll probably find that your eyes are drawn to the flicker of your lights or the spinning of your ceiling fan. Maybe this is why logo animation is on an upward trend. Brands want... Read more →

Partner Up! The Power of Government Partnerships

What do American Airlines, NASCAR, and Kohler have in common? They all partner with the federal government to support missions that are bigger than their companies’ bottom lines. At their most basic, partnerships between the federal government and private industry are mutually beneficial, collaborative relationships that advance important ideas and... Read more →