Blog

Expertise from LMD communications gurus to help you market smarter.

We’ve Come a Long Way, Baby: The Evolution of Woman-owned Small Businesses

LMD has been woman-owned and woman-led since 1976, and I am the third leader to serve as the agency’s president. In honor of Woman’s History Month, I am reflecting upon the evolution of women in business over the decades and proud of LMD’s own journey. For the advertising industry, women... Read more →

Specialization: The Key to Successful Video Production

In video production, the line between production, post-production, and design is not merely procedural but critical to creating impactful content. As ad agencies navigate the complexities of delivering high-quality video on aggressive timelines, the traditional model of multi-role expertise is proving to be a bottleneck. This blog explores each distinct... Read more →

Celebrating Historic Black Communities

In recent years, we’ve seen a shift during Black History Month where people focus on the traumatic aspects of the past. While these events are crucial to understanding Black history in America, it's just as important to shine a light on the more uplifting aspects. I’d like to highlight some... Read more →

No More Pizza Parties: What Company Culture Really Means

Good company culture: many companies boast that they have it, but a quick chat with one of their employees or a look at their Glassdoor profile will show otherwise. That’s because good company culture isn’t something that comes about from pizza parties or hosting a happy hour after work. While... Read more →

Quantitative Vs Qualitative Research: Learn The Difference And Which One Is Right For You

Quantitative research is wide-reaching, but shallow. It primarily involves measuring or counting things, rather than describing them. Quantitative research is conducted using a standardized instrument such as a survey, and the data collected is numerical in nature, easily lending itself to statistical analysis and visualization. The analysis phase of this... Read more →

Does Your Brand Pass the DEIA Vibe Check?

Many brands and companies have been going through rebranding and repositioning efforts as they attempt to “stay woke” and be more inclusive. Whether it's by launching a more representative product line or taking a stand on a societal issue, today's consumer is paying close attention. Now more than ever, a... Read more →

10 Ingredients to a Successful Team-Building Event

MarCom Group + LMD hosted our second All Hands event together as sister companies where we gathered to learn, hang out, do good in the community, and recognize the team's hard work. Team-building events are fantastic for fostering cooperation, enhancing communication, and boosting morale. Whether you're planning an event for... Read more →

Building Client Relationships (and Success!) With Questions

As consultants, our clients come to us for answers. And step one of giving them their solution? Asking thoughtful questions. You may feel like your discovery call with your consultants is an interview itself, and you wouldn’t be wrong. No one knows your organization like you do—and when it comes... Read more →

Fine-tune Your Brand With a Brand Tweak

“Houston, we have a problem.” “Luke, I am your father.” “Beam me up, Scotty.” Surely you have heard, and maybe even uttered, these famous quotes from the Apollo 13 mission, The Empire Strikes Back, and Star Trek. But guess what? You have been misquoting these famous lines and you’re not... Read more →

Back to School: Ownership & Empathy, The Foundations of Commitment

Welcome back to our three-part “back to school” series that, very metacognitively, teaches us what teachers can teach us about the concept of audience. Let’s start with the two most vital components of any commitment or partnership, whether it be in the classroom or between clients: ownership and empathy. Ownership... Read more →

Make a Lasting Impression With Emotional Advertising

In the realm of video advertising, emotions don't just play a role–they take center stage. The ability to stir profound feelings in viewers can transform an ad into a soul-stirring narrative that lingers in the viewer’s mind long after the screen goes dark. Crafting emotional connections enables brands to speak... Read more →

Corporate Volunteerism: What’s In It For Me?

Volunteering. The word can mean a lot of different things. For example, I volunteered to write this blog–and I’m here to talk about something most people reading this post have probably done at least once in their lifetime: giving back. Whether it’s planting trees at the local park, organizing non-perishables... Read more →