Research.
Information is the catalyst to any successful strategy.
Your customers don’t make decisions in a vacuum—they navigate a vast landscape of options and opportunities. LMD uses research to understand this landscape to determine where you fit, and to use what we learn to develop strategies that enhance your brand image, strengthen your messaging, set creative direction, and engage your customers.
We focus on data-driven storytelling, replacing the thick, dusty binders that have been a research industry staple for years with refreshing deliverables that provide inspiration and direction.
“In a time in my life where customer service is a number one priority, I feel it necessary to pay compliments to the LMD team who worked with the City of Greenbelt on a Marketing and Communication Audit...I would strongly recommend LMD to others, and I will be working with LMD again in the near future.”
Focus groups and in-depth interviews
Online and intercept surveys
Net promoter score and customer satisfaction studies
Competitive analysis
Creative and message testing
Usability and UX testing
