Blog

Expertise from LMD communications gurus to help you market smarter.

How to Write for Your Website

Your shiny new website is almost ready to launch. The fonts, colors, and images are consistent with your brand; the navigation is intuitive; and hosting is all set up and ready to go. All that’s left to do is replace that “lorem ipsum” copy with actual content. But you aren’t... Read more →

It’s All About the People, People

“Why are you leaving?” This is the classic question asked in an exit interview when someone leaves a company. Have you thought about asking your employees, “Why do you stay?” I recently asked the LMD team to privately message me the reason they stay at LMD. My goal was to... Read more →

A No-nonsense Guide to Becoming a Better Writer

Years ago, a co-worker asked me, “How can I become a better writer?” I paused for a couple of minutes and thought about my response. Then I said, “By writing.” I’m not a brilliant writer. I don’t have any bestsellers under my belt (yet). But my point to my co-worker... Read more →

Best Practices for Communicating During a Crisis

As communications practitioners, our role is to advise leaders on the best way to engage with their audience. This can be particularly challenging during a crisis. When the 24-hour news cycle kicks into high gear, flooding people with messages, your organization must first decide what, how, when, and if you... Read more →

6 Ways to Stay Productive during the COVID-19 Quarantine

While staying home during the COVID-19 pandemic, I’ve been looking for ways to fill up my downtime after work and on the weekends. Here are 5 ways you can stay productive and entertained while flattening the curve . Get Moving Before the quarantine began, I stayed active by going to... Read more →

Working From Home: COVID-19 Edition

Like many Americans during this pandemic, I’m working from home to help flatten the curve . If you know me, you know that I’m not good at social distancing—many extroverts aren't. I require more human interaction than most. My constant fear of missing out (FOMO) leads to many distractions in... Read more →

Every Campaign Needs an Umbrella

It happens all the time. A client needs a direct response campaign to create fast, tangible results. In higher education, for example, the objective is typically to generate new leads for a program ahead of an application deadline. In other industries, it may be driving attendees to an event or... Read more →

The Power of Customer Experience: Mapping Your Customer Journey

As Holly explained in her recent blog , customer experience (CX) is the most effective way to strengthen your brand. Considering that 86% of consumers quit doing business with a company if they have a negative experience , there’s no doubt that improving CX can positively impact your brand. If... Read more →

Bernadette's House: Creating the Women Leaders of Tomorrow

A Passion for Caregiving and a Desire to Create an Impact In the second act of her professional life, philanthropist Carol Nash supports, mentors and inspires at-risk girls to reach their full potential as the founder and CEO of Bernadette’s House. During her career as a registered nurse, Carol demonstrated... Read more →

When is the Right Time to Go All In?

I coach a youth flag football team every spring and fall. And they always ask me to run the play I call “Iron Man.” It’s a simple play where everyone but the quarterback runs “go routes”—or straight toward the end zone as fast as they can go. The quarterback heaves... Read more →

Recruiting Tip: Culture. Build it and they will come.

Company culture has always been used as a retention tool, but it should also be in your toolbox for attracting new employees. Your current employees are your not-so-secret sales force. Motivating and mobilizing them to refer their friends and family can help you fill your talent pipeline. Higher quality candidates... Read more →

The Power of CX: Customers, Citizens, and Candidates, Oh My!

Recently at LMD, we’ve seen an increased interest in improving customer experience among our clients. This is a good trend for branding and marketing because delivering outstanding customer experience (CX) is the most effective way to differentiate your brand and create unique value. LMD’s consulting practice is applying the same... Read more →