Blog

Expertise from LMD communications gurus to help you market smarter.

The 10 C’s: Interview Prep In 10 Steps

Do you have an interview coming up? LMD's President Karen has a handy list of criteria she shares with The Robert H. Smith School of Busines at The University of Maryland –and now she's sharing with you.

Designing for a Public Health Crisis

When crucial information needs to be sent quickly, we have always turned to design. Our EVP Scott explains how good design can communicate the behavioral changes needing to be enacted during COVID-19 across all demographics.

BS at Work: Nudging Humans to Do the Right Thing

Behavioral science—or “BS”—shows up at work every day, whether you realize it or not. VP of Client and Consulting Services Holly's new blog series will explore how applying psychology to business, communications, leadership, and marketing can make a difference in achieving results.

Shaping Your Brand Identity

Why does your local steakhouse restaurant’s sign have bold, blocky letters while the flower shop has thinner, round letters? If they swapped fonts, their signs would no longer accurately represent their establishments. When visually designing anything, it is important to know what emotions and associations you want to evoke in... Read more →

The At-Home Media Checklist

Do you have a Zoom or Skype interview coming up? LMD's PR expert De'Andre makes conducting interviews from home easy with his 10-point list that covers lighting, angles, etiquette and more.

The Recruitment Marketer

Like Chris Harrison, at LMD we love helping our clients find their perfect match. Designer Brian discusses the 6 things to keep in mind when your organization is looking to recruit.

Leading with “The Pandemic People Meter”

VP of Client and Consulting Services Holly Huntley explains her method of checking in on her employees mental health and productivity–and how you can use the 'People Pandemic Meter" to keep your virtual offices sailing smoothly.

LMD Joins #GivingTuesdayNow, a Day of Giving and Unity

First responders have the tremendous responsibility of keeping our communities safe—especially during the COVID-19 crisis. On #GivingTuesdayNow (May 5, 2020), LMD is supporting the Laurel Volunteer Fire Department (LVFD) by sending meals to thank the staff, firefighters, and EMTs for their selfless service. LMD has provided meals to the LVFD... Read more →

The One Thing Great Leaders Have in Common

In my coaching work, one truth remains constant: Great leaders are self-aware. This is backed up by the Center for Creative Leadership’s research: “Self-awareness is one of the critical leadership skills for ongoing and long-term effectiveness as a leader.” Self-awareness separates great leaders from good leaders and is often used... Read more →

How to Write for Your Website

Your shiny new website is almost ready to launch. The fonts, colors, and images are consistent with your brand; the navigation is intuitive; and hosting is all set up and ready to go. All that’s left to do is replace that “lorem ipsum” copy with actual content. But you aren’t... Read more →

It’s All About the People, People

“Why are you leaving?” This is the classic question asked in an exit interview when someone leaves a company. Have you thought about asking your employees, “Why do you stay?” I recently asked the LMD team to privately message me the reason they stay at LMD. My goal was to... Read more →

A No-nonsense Guide to Becoming a Better Writer

Years ago, a co-worker asked me, “How can I become a better writer?” I paused for a couple of minutes and thought about my response. Then I said, “By writing.” I’m not a brilliant writer. I don’t have any bestsellers under my belt (yet). But my point to my co-worker... Read more →