Blog

Expertise from LMD communications gurus to help you market smarter.

Making a Video? Follow Your Brand!

We’ve said it before and we’ll say it again: video is one of the most important channels you can use to communicate about your brand. LMD's advice? Treat every video as if it’s the first and only video about your brand that your audience will ever see. Sound like a daunting task? It doesn’t have to be, with our step-by-step guide to creating a great video.

The Rundown: Who is Gen Z and How Do I Reach Them?

I know, I know- you just perfected your Millennial marketing strategy and now we’re introducing a new generation to you with entirely different needs . The spending habits, expectations, and preferences of Gen Z consumers are vastly different from those of Millennials. Because Gen Z has grown up with social media and trusts influencers as much as mainstream celebrities, marketers have to find new ways to catch their attention.

The 7 Partners Your Brand Needs

While we all strive to wear all the hats and do all the things, we also all get by with a little help from our friends. Sure, you have a powerhouse team with great skills—but by bringing in partners, you may be pleasantly surprised by the wealth of new ideas and new energy that partnering can offer your team.

True Konfessions with Kristen: Fight Content Chaos with a Content Inventory & Audit

Dear Kristen, Our organization’s website suffers from “benign neglect”—we update content intermittently, on no particular schedule and with no plan for where the content should live in the site architecture. Basically, if someone in our organization thinks the information is important, it goes on the site. Our site now consists... Read more →

Does Music Really Matter?

Have you ever been able to guess which brand’s commercial is on TV without seeing or hearing its name? Have you ever found yourself teary-eyed during every single sad moment in Forrest Gump, even though you’ve seen it a hundred times? Don’t thank Tom Hanks (well, ok, you can thank Tom Hanks). Thank music.

The Marketing Juice that's Worth the Squeeze

Vitamin P8: The Marketing Juice that's worth the squeeze. Marketing experts have been using the 4 Ps (product, price, place, promotion) since the 1960s. E. Jerome McCarthy introduced the concept of the 4Ps in his book Basic Marketing: A Managerial Approach. In many ways, the 4Ps are timeless and they... Read more →

LMD Consulting: 2017 Insights & Thank You

Greetings friends and colleagues, The year 2017 brought more challenging and rewarding consulting projects. Here is a quick summary of my personal insights from the year. The Balanced Scorecard Works. Non-profits, higher education, and government organizations need to think and act more like businesses. LMD has found a way to... Read more →

LMD Announces New Contract with the United States Coast Guard

Laurel, MD — LMD, a full-service communications firm, announces the addition of the United States Coast Guard (Coast Guard) to its client roster. LMD was selected by the Coast Guard Recruiting Command to develop and implement national advertising in support of USCG military recruitment. The campaign is designed to increase... Read more →

TEDCO Selects LMD to Redesign its Website

Laurel, MD — LMD, a full-service strategic communications firm, announces the addition of the Maryland Technology Development Corporation (TEDCO) to its client roster. TEDCO selected LMD to develop a new website to showcase TEDCO as a leader for supporting entrepreneurial and innovation development while being the critical central hub of... Read more →

Want to Get More Web Traffic? Then Get Fresh (content, that is)

Remember that time you launched a website? Take a trip with us in the Wabac Machine . Six months ago, your organization launched its beautiful new website. Ah, what a day that was. The birds were singing, the sun was shining. Everything seemed full of possibility. You could just see... Read more →

What Makes "Good Design"?

If I had a dime for every time I asked myself this question, I’d be a bazillionaire. In my 18 years at LMD, I’ve worked my way up from a Junior Designer to the Creative Director of Web Services. While my medium has mostly been two-dimensional design, I’ve collaborated with... Read more →

Is it Time for a Rebrand? 3 Ways to Know

At LMD, we don’t shy away from the tough questions. Here’s one of the toughest questions we ask our clients when they are considering a rebrand: “Does your company’s brand accurately represent your culture, purpose, and promise?” Rebranding shouldn’t be taken lightly. It’s expensive (think of all signs and swag... Read more →