Blog

Expertise from LMD communications gurus to help you market smarter.

Is It Time for a Rebrand? 3 Ways to Know (Rebranded)

In 2017, I posted my blog, “ Is It Time for a Rebrand? 3 Ways to Know. ” Since then, LMD has gone through leadership changes, rapid growth, and—yes—a rebrand. Like any organization, our capabilities and expertise continue to evolve and shift. And so I bring you “Is It Time... Read more →

How to Conduct a Competitive Analysis and Use It to Your Advantage

Coke vs. Pepsi, Nike vs. Under Armour, Visa vs. Mastercard—you get the point. These are just examples of fierce, well-known corporate rivalries among brands trying to be the leader in their market. But what about those of us who are less well-known in our market? Do we have competitors? YES!... Read more →

Wellness in the Workplace: Building Confidence Through Physical Activity

When pondering ways to improve their work performance, people often think of common skills like productivity, writing, or public speaking. However, one common underlying factor will positively impact all their abilities: confidence. Self-confidence is the belief that you can achieve a desired behavior. It’s an important ingredient for success in... Read more →

Story > Everything

Old is in, new is out: it’s a trend becoming increasingly common on social media, with celebrities posting photos from vintage film cameras, large corporations investing in campaigns shot on 8mm film, and the Academy Awards honoring films like Oppenheimer shot entirely on Kodak film for 70mm IMAX. But does... Read more →

CISA Celebrates Two Gold Davey Award-winning Campaigns

Laurel, MD — LMD is proud to join our U.S. Cybersecurity and Infrastructure Security Agency (CISA) client team in celebrating recognition from the 2024 Davey Awards for two award-winning marketing campaigns. CISA was recognized with two Gold Davey Awards, the highest honor in the competition. The Davey Awards are the... Read more →

6 Questions to Expect on a Marketing Agency Discovery Call

You’ve got a discovery call booked with a marketing agency—you probably already know what questions you want to ask, but what should you be prepared to answer? Here are the six questions we always ask (though the phrasing might vary). 1. Who are you? Don’t worry—we’ll do our research about... Read more →

In Honor of National Disability Employment Awareness Month: An Interview with DEIA Expert Tally Botzer

October marks National Disability Employment Awareness Month (NDEAM), a month dedicated to honoring the invaluable contributions of employees with disabilities and highlighting the importance of creating an inclusive workforce. NDEAM reminds employers to foster workplace environments that embrace diversity and inclusion and provide equal opportunities for everyone. In recognition of... Read more →

Wellness in the Workplace: Work-Life Balance for Your Heart Health

September 29 is World Heart Day, an observance started to raise awareness about different cardiovascular diseases and what we can do to avoid them. When we think of preventing heart disease, having a well-balanced diet, exercising regularly, and getting routine check-ups are what probably come to mind. Practicing these habits... Read more →

The Indispensable Editor

I started my career as a writer, but over the years, I’ve found I spend a lot more time editing than writing—and grumbling about the general lack of understanding about and appreciation for what editors do, the different types of editing, and the value editors and editing bring to the... Read more →

Wellness in the Workplace: All About Employee Assistance Programs (EAPs)

If you read the title of this blog and don’t know what an employee assistance program (EAP) is, you’re not alone. While 80–90% of companies offer EAPs, only 4% of employees use them each year. What’s an EAP? The Office of Personnel Management states an EAP is “a voluntary, work-based... Read more →

Look Out the Window: How Nature Influences Design

“Look out the window. One day you’ll look back and wonder where it all went.” —Alan Shuptrine My childhood was pretty cool. Every morning, I woke up to the sound of my father clanging his paintbrush against a giant water vase as he dipped and cleaned his sable watercolor brush... Read more →

LMD Ranked 4th Largest Advertising Agency in Greater Washington by Washington Business Journal

Laurel, MD – The Washington Business Journal recently ranked LMD #4 on their list of Largest Advertising Agencies in Greater Washington, based on the company’s 2023 revenue and reflecting its tremendous growth in the federal marketing and advertising space. In the past year, LMD has advanced a spot, moving up... Read more →